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Low Cost Marketing Research: A Guide For Small Businesses Keith Gorton

Low Cost Marketing Research: A Guide For Small Businesses

Keith Gorton

Published May 23rd 1989
ISBN : 9780471919711
Hardcover
149 pages
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 About the Book 

Here is a practical guide to marketing research which is aimed specifically at the small business operating on a limited budget. The authors describe the function of marketing research, how to go about it, where to look, the questions to ask and howMoreHere is a practical guide to marketing research which is aimed specifically at the small business operating on a limited budget. The authors describe the function of marketing research, how to go about it, where to look, the questions to ask and how to analyze and use the data. The book provides a useful and informative guide for small businessmen and women who wish to understand the fundamentals of marketing research techniques.